One system. A hundred brands.
I lead Creative and UI teams across a global multi-brand portfolio, building the direction and the systems that let good work scale.
Recent work
Salty Streamers
A streaming-led casino brand that needed a character strong enough to carry social content, not just a logo that sat on a homepage.
Case study
Svea Casino
Svea Casino is one of Sweden's biggest casino affiliate brands and one of Game Lounge's flagships.
Case study
Game Lounge Brand Refresh
Game Lounge is an affiliate company with more than 80 brands under it.
Case studyDirection, systems, people.
Creative direction
Setting the direction for brand and campaign work, then holding the quality bar across every market it ships into.
Design systems
Building the components, rules and shared language that let a large multi-brand portfolio move quickly without falling apart.
Team leadership
Growing designers through mentoring, workshops and honest feedback, and building the conditions for them to do their best work.
Built to work at scale.
I lead Creative and UI teams across brand, product and digital. Bringing clarity to complex work, building systems that scale and creating the conditions for people to do their best work.