PC / Design

Services

01

Creative direction

The senior creative eye a team needs to lift its bar, without adding a full-time hire.

I set the creative direction for brand and campaign work and hold the quality bar across everything that ships, so the work stays sharp as it scales.
It's for teams with capable designers but no senior creative lead, or a lead stretched too thin to give the work the attention it needs.
It isn't a review service from the outside. I work inside your team, in your tools and your standups, on the actual roadmap.

Talk to me about this

What you get

  • A clear direction the whole team can work to, not opinions after the fact
  • Consistent quality across brands, markets and formats
  • Designers who level up because someone senior is invested in their growth
  • Faster decisions, because the direction is set rather than re-argued each time
  • Work that holds together as a brand, not a pile of one-offs

How it runs

  1. 01We start with an honest look at the current work and where the bar needs to move
  2. 02I embed with the team, part-time, on your real roadmap
  3. 03Direction, critique and craft in the flow of the work, not in isolation
  4. 04Regular checkpoints, so you can see the bar rising rather than take my word for it
02

Team leadership

Design leadership for teams that need direction and growth, not another headcount.

I lead or steady a design team: setting standards, growing designers, and building the conditions for people to do their best work, whether you're between design leads or scaling faster than your structure.
It's for founders and product leaders with designers but no senior design lead, or a team that's grown quicker than its craft.
Part mentoring, part structure, part doing the work alongside them. I lead in a way that leaves the team stronger without me, not more dependent on me.

Talk to me about this

What you get

  • Designers who grow, through mentoring, honest feedback and real challenge
  • A team with clear standards and a shared way of working
  • Design represented properly in the rooms where decisions get made
  • Hiring, rituals and structure that fit the stage you're at
  • A team that's more capable when the engagement ends than when it started

How it runs

  1. 01We agree what "better" looks like for the team and the work
  2. 02I embed part-time: standups, one-to-ones, critique, the real day-to-day
  3. 03Mentoring and structure in parallel, so people and process improve together
  4. 04Regular checkpoints on the team's growth, not just the output